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The Design Company refined our known — but dated — graphic identity and online publications into a fresh image that maintains the customer recognition we required.
Karen Welle, State Program Administrative Director |
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How do you maintain a healthy brand for an organization with multiple divisions, each wanting to establish identities of their own? You could mandate preventive measures, requiring total abstinence from individual logo development. Or you could turn a blind eye and allow identities to spread rampantly. Warning: Each of these solutions can have bad side effects. Perhaps establishing a prescribed plan is a better alternative. The existing MDH has strong typography which we used to create a consistent framework. Within this structure, we have the freedom to flesh out unique solutions that promote the functions of each division and work well with each other to strengthen the overall health of the brand. Remember, a good designer can analyze, diagnose and develop an effective treatment for an ailing identity. Contact us. View our body of great work. Sign up to receive new case studies in our monthly email newsletter. 
Pat Hayes Kaufman
The Design Company
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