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Pops for Champagne has had a sparkling relationship with The Design Company for 20 years. Their graphic design talent has created an identity that has helped Pops achieve local landmark status and world recognition.
Tom Verhey |
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Our customer's upscale, downtown champagne bar/jazz club/retail store concept is as complex as the wines he serves. Our goal was to distill its identity down to a sparkling classic. Sixteen fine logos were uncorked ... and rejected. The sobering fact was that none had the exact "pop" we all craved. And the harder we worked, the less it effervesced. We needed to let it rest for the ideas to breathe. Two weeks later, an identity bubbled to the surface that was crisp, full-bodied and the perfect complement to all that Pops offers. Remember, sometimes you just can't rush it. Trust the creative process to your designer. With some patience (and a little luck) ... voilá! Contact us when your project requires fine vintage qualities ... excellence, maturity, enduring appeal ... a classic. Sign up to receive new case studies in our monthly email newsletter. 
Pat Hayes Kaufman
The Design Company
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