 |
 |
|
|
||
|
 |
|
   |
||
|
||
 |
YOU are a MOM...YOU edit it the way you believe kids think...I think you are a brilliant designer!
Melanie Nelson |
 |
|
||
|
 |
|
|
||
|
|
|
As we mentioned in our previous newsletter, the benefits of stock photography are clear ... widely diversified and less expensive. But there is a downside; unlike the stock from Wall Street, a stock image that becomes too popular actually decreases in value. When we use stock, we significantly eliminate that risk. How? We don't see stock simply at its face value; rather, we see it for its potential. Take, for example, the poster series made entirely of stock images. Few of the photos were used "as is" ... color images were turned to grayscale, green stripes on shoes were changed from orange, a slot and label were added to the can. Because we are capable manipulators of stock, we can turn them into assets far beyond their basis and at a cost much lower than custom photography. That's a great ROI. A good designer can take a stock image as simply a starting point and then compound its interest for a positive yield. Contact us for an audit of your graphic needs. Sign up to receive new case studies in our monthly email newsletter. 
Pat Hayes Kaufman
The Design Company
Having fun, ©2010 All rights reserved. |
