Although our customer could see that the lackluster performance of their marketing material had become a liability, their identity still had strong equity. Sound familiar?
What this nonprofit needed was a corporate make over. They were amazed at what fresh typography, updated use of their photo library, and integrating their new tag line could do for their existing logo. Apparently their audience agreed; their first mailing with the "new look" saw an immediate return on their investment ... their donations doubled!
Remember, an experienced designer can recognize the assets and liabilities of your existing identity and find just the right way to creatively capitalize on its visual equity.
Contact us for an audit of your current brand. Your investment could see unexpected dividends.
Sign up to receive new case studies in our monthly email newsletter.
Pat Hayes Kaufman
The Design Company
26 East Exchange Street #315
St. Paul, MN 55101
651.221.1030
info@thedesigncompany.com
Having fun,
doing good work,
making a profit.
©2008 All rights reserved.
|