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I think the training went very well ... I want to get into the next stage — newsletter and website.
Jenny Winkelman |
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Branding isn't child's play, but it can feel like a game of hide-and-seek ... the perfect solution is out there, just waiting to be found ... whether it's a great logo or an equally great tagline. While the logo paints a picture, a tagline tells the story of an organization's mission and values. To begin this combined creative exercise, we passed around our identity worksheet to our client's board, executives and staff. From the input they shared, we generated a list of keywords that we kicked, bounced, and tossed around ... skillfully jumping back and forth between pictures and words. When it was time for our show-and-tell to the board, the delight on their faces told us that the design process was a success ... and that the tagline was a real winner! When creative processes run in tandem, a good designer can combine visual and verbal elements that will play quite nicely together. Visit our website to download your copy of the TDC identity worksheet, and then contact us. For a great logo and tag, we're it! Sign up to receive new case studies in our monthly email newsletter. 
Pat Hayes Kaufman
The Design Company
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