When there are people in an organization who are trusted with the trees, the leaders can focus on the forest with confidence. This trust earned/trust given process allows a seamless exchange of ideas in developing a new identity. Each branch of the organization works in synergy with the designer to put freshness and life into the look while always keeping the broad vista in sight.
This trust paid off for our client: three initial concepts and two revisions later, the new logo was unanimously approved by the board.
Remember, trust the process. A good designer will help weed out irrelevant details so the design as a whole can flourish.
Contact us. We'll help clarify your view of the forest ... and the trees.
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Pat Hayes Kaufman
The Design Company
26 East Exchange Street #315
St. Paul, MN 55101
651.221.1030
info@thedesigncompany.com
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